Niva related how he went from precariously making payroll on a credit card to now launching a side business, Wine Hopper Tours. “I had to get away from the rigamarole,” he said. Niva said the area’s natural attractions helped draw him here. That’s what the campaign delivers - profiling real people including Brad Niva, owner of the Merlin-based rafting company Rogue Wilderness Adventures, who spoke at Wednesday’s meeting.
“They were looking for faces and places,” he said. The campaign cost $25,000 for the web and social media launch, and the organization is raising another $60,000 for the project during the 2014-15 fiscal year, which begins July 1.įox said The Southern Oregon Edge campaign is SOREDI’s answer to consultants visiting the area who have often asked for anecdotal information about what sets the region apart, rather than a slew of statistics. McNeill helped unveil the project Wednesday at SOREDI’s annual meeting in Medford, attended by about 250 people. “A business owner looking to locate here can find somebody they like,” she said. The snapshots give prospective businesses “a chance to get to know us,” said Heather McNeill of Make It Happen Marketing in Medford and a member of SOREDI’s Business Recruitment and Retention Committee. The marketing campaign’s center stage is its website,, which features 10 such stories already, with plans to profile about 25 to 30 companies by the end of next year, Fox said.
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In the caption, Blum says the airport “is just small enough to be relatively hassle free to fly out of, but big enough to have all the instrumentation to be able to land and take off in all sorts of weather.”
“People aren’t afraid to be different here,” he says in the profile.Īnother portrait features Jeff Blum, president of Medford’s Procare Software, posed on the tarmac outside the Medford airport.
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One image shows Nathan Sleadd, president of Grants Pass-based ZipLineGear, hanging upside down from a zip line in front of the scenic backdrop of Fort Vannoy Farms. The campaign, dubbed The Southern Oregon Edge, seeks to showcase the region’s competitive edge, not to mention its natural beauty and recreational opportunities. “They may know about Crater Lake or the Oregon Shakespeare Festival, but not much more.” “Outside of Portland, people know very little about Oregon,” said Ron Fox, executive director of SOREDI. The new campaign by Southern Oregon Regional Economic Development Inc., or SOREDI, uses a strategic selection of stories, attention-grabbing photographs and video featuring innovative local businesses to illustrate the region’s advantages to potential investors. MEDFORD - A regional economic development organization launched a splashy marketing campaign this week in an effort to recruit new businesses to Southern Oregon.
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